POSITIVE
PR
FouGen Connect shines a spotlight on 'people before profit' initiatives, whiles facilitating those initiates and using our network to push out positive PR to mainstream media
POSITIVE PR & CSR.
The messages a business sends to their audience has never been more important. These days both employees and consumers expect more from the brands they use and FouGen is here to ensure your company has a social value which connects you to the people that matter.
FouGen doesn’t believe that Positive PR should simply be some well-placed words and a great picture. We create bespoke actionable plans which really have an impact on the business, the employees and the wider community surrounding the organisation.
Over the years FouGen has partner with many worldwide media outlet to get your brand and message to the right audience.
River Island
FouGen and River Island held a consultation designed to attract new and more diverse talent to the RI HQ base in Hangar Lane, London.
During the discussion, Nebel Crowhurst ( Head of Development at River Island) informed FouGen that part of the problem in attracting talent for roles based at the HQ was the location, presumably because people looking to work within the fashion industry seemed to seek out more trendy London hotspots.
As part of our action plan, FouGen introduced River Island to the Prince’s Trust and facilitated recruitment.
We also arranged to create a series of events which would attract young people to the River Island HQ. The intention was that potential employees would experience the modern vibe of the office and aspire to work there. There was a particular focus on attracting females into Tech roles and this was supported by our innovative job advert.
Following the interview process at River Island, unsuccessful candidates are directed to the FouGen website and encouraged to take positive action in reference to interview skills, work experience and confidence.
“We’re excited to see what we could be collaborating on with you and will be in touch shortly ourselves with how we want to kick things off.” Hannah Clarke, Talent Partner
Cowdray Park
In collaboration with Charlotte Verdon ( Public Relations Manager, Cowdray Park) FouGen enabled a group of inner-city London children to visit Cowdray Park Polo Club, including a tour of the stables and the opportunity to watch a live match.
Cowdray Park Polo Club could be perceived as an elitist establishment. The objective of the exercise was to highlight to young people the roles existing within the company in which they would be eligible - eg marketing, catering and retail.
FouGen is looking forward to repeating the exercise with Cowdray Park in the near future.
BBC Hampton Alexander Report
Via our connections with major media channels and government officials, FouGen is frequently invited to attend high profile events, debates and interviews which address major issues affecting businesses and their employees.
In 2018, alongside Edwin Morgan ( The Institute of Directors) and Fiona Hathorn (Managing Director, Women On The Board), FouGen Founder Sandy Idigbe attended Television Centre for a BBC debate on Women On The Board. The report followed the release of the Hampton Alexander Report.
Following this meeting, FouGen created an action plan of objectives which could address the challenges facing companies and their ability to have more women on the board. Companies rising to the challenge we're able to action these points and increase the impact of their social value.
